From first sketch to final result.

Get in touch My work

Brand and product designer

BaseMantova, Italy
FocusBrand identity, web design, UI/UX, design systems
StatusAvailable for work

I enjoy conceptual work, but brands exist to solve real problems. Every project comes with a brief, a goal, a deadline, and a client who built the business and invests in it. My job is to listen, bring clarity to personal tastes and tricky references, and turn all of it into an identity that works in the real world.

Get in touch

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Projects

A curated selection of work, from research to delivery.

Image of Project One Cacto SportBrand Design Image of Project TwoPetdocProduct Design Image of Project SixCostinaBrand Identity Image of Project ThreeHalt CybersecurityIdentity + Web Image of Project SixArtemisLogo Design + Brand Identity + Label Design Image of Project FivePetzinBrand Identity + Design Systems Image of Project SixGuiteWebsite Image of Project SixCasa da CarolBrand Identity + Label Deisgn Image of Project SixImproveProduct Design + Design Systems Image of Project SixPlayer+Product Design + Design SystemsImage of Project SixCaffsBrand Identity + Product Design Image of Project SixArt 4 New YorkWebsiteImage of Project SixZeffirBrand Identity+E-commerce Image of Project FourSodexoWeb Design - Landing Page Image of Project SixAudi ZentrumWeb Design - Landing Page
View all projects

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Skills

The hand behind the craft.

Brand design

Visual identities and brand systems that give a business a clear voice.

Design systems

Consistent component libraries that are easy to maintain.

UI/UX

Wireframes, prototypes and flows based on real behavior.

Website & E-commerce

Responsive websites and online stores designed to engage and convert, from structure to launch.

Collaboration

Working closely with developers and PMs to get designs into production.

Software

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Dreamweaver
  • Adobe Premiere
  • Adobe After Effects
  • Visual Studio
  • Figma

Website builders

  • Framer
  • Webflow
  • WordPress
  • Shopify

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Background

Education, experience and achievements.

Education

MBA in Branding
2023-2025

Postgraduate Degree in Design
2020-2023

Bachelor in Computer Science
2020-2024

B.A. in Advertising and Brand Communications
2002-2006

Experience

Creative Partner
Fratz Studio, 2021–present

Co-Founder/Creative Director
Fratelli Criativa, 2012–2021

Art Director
Olhares Agency, 2009–2012

My Journey

0

Years of experience

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Testimonials

What people say about the work.

Client name
“Working with Toni during the process of revamping my nonprofit's website has been an absolute pleasure. From the very beginning, Toni demonstrated an exceptional understanding of the aesthetic we desired to achieve. He effortlessly grasped our vision and generously offered invaluable insights and ideas to make the website stand out while effectively supporting our organization's mission. The result is a visually stunning, highly functional, and mobile-friendly site showcasing fresh, high-quality content.”
Angelica Gregory, Creator, Art 4 New York - New York City/US
Client name
“Antonio did an excellent job for my company. He was attentive and highly competent throughout the project, and I recommend him without hesitation.”
Henrique Guerra, CEO, HGR - Belo Horizonte/Brazil
Client name
“Since Antonio redesigned our e-commerce, it has attracted strong interest from important partners and led to successful collaborations.”
Anuj Shukla, Halt Cybersecurity - Chicago/US

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FAQs

Straight answers.

What disciplines do you specialize in?

Brand identity, product design, UI/UX, web design, and design systems. With 20+ years of experience, I connect these disciplines, from the brand idea to the final product, so everything feels consistent.

What tools do you work with?

Adobe Creative Cloud (Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe Dreamweaver), Visual Studio, and Figma are my core tools. For websites, I build with Framer and Webflow, and for online stores I work with Shopify. I also use AI tools in my workflow to explore ideas faster and speed up production.

How long does a typical freelance project take?

Most projects take 30 to 45 days, depending on scope and complexity. I'll share a clear timeline once we've talked about the project.

Do you work with international clients or remote teams?

Yes. I work remotely with clients and teams in the US and South America, and I adapt my schedule to make collaboration smooth across time zones.

Are you open to full-time roles?

Yes. I'm open to full-time opportunities. Get in touch and we'll schedule a call to talk about the role.