About me

Antonio Rosa

I'm Antonio Rosa, a brand and product designer based in Mantova, Italy. I design real brands for real needs.

I believe brands exist to solve real problems, because every project comes with a brief, a goal, a deadline, and a client who built the business and invests in it. My job is to listen, bring clarity to personal tastes and tricky references, and turn all of it into an identity that works in the real world, while still leaving room for a brand to develop a life of its own.

I have more than 20 years of experience in graphic design, with advanced knowledge of brand strategy, brand identity, and team management. I consider myself a forever student, always eager to embrace new challenges. My path also includes programming, I started out building websites in Flash, then moved on to CSS and JavaScript, and later earned a second bachelor's degree in Computer Science. This mix of design and code lets me follow an idea from the first sketch to the finished product.

Antonio R. Rosa

My hobby: photography.

I love photographing people being themselves, walking around, talking, laughing, or simply enjoying the moment. I’m drawn to the little things that happen naturally, when people aren’t thinking about the camera. There’s something special about capturing these unplanned moments. They tell real stories, reveal genuine emotions, and often turn the simplest scenes into beautiful photographs.

Antonio Rosa photographing

Some of my photos

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Background

Education, experience and achievements.

Education

MBA in Branding
2023-2025

Postgraduate Degree in Design
2020-2023

Bachelor in Computer Science
2020-2024

B.A. in Advertising and Brand Communications
2002-2006

Experience

Creative Partner
Fratz Studio, 2021–present

Co-Founder/Creative Director
Fratelli Criativa, 2012–2021

Art Director
Olhares Agency, 2009–2012

My Journey

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Years of experience

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Skills

The hand behind the craft.

Brand design

Visual identities and brand systems that give a business a clear voice.

Design systems

Consistent component libraries that are easy to maintain.

UI/UX

Wireframes, prototypes and flows based on real behavior.

Website & E-commerce

Responsive websites and online stores designed to engage and convert, from structure to launch.

Collaboration

Working closely with developers and PMs to get designs into production.